UI/UX Review (Audit) / Usability Report
A set of detailed and actionable recommendations on how to improve the product that are based on user-centered design principles. The review is based on the main goals that the product wants to achieve, as defined with the stakeholders. Adhering with these goals, the most important user tasks are identified, as well as the associated user flows.
The review addresses:
- Information architecture and navigation
- User interface layout and visual clarity
- Interaction and flow
- Touchscreen (mobile) usability
- Error handling, forms and feedback
- Language, labeling and consistency
- Calls to action (CTA) and business acumen
Wireframes that can be interacted with in the browser, to check the proposed design on all the relevant devices.
The product’s current issues, the stakeholder’s requirements, and any additional information arising from previous user research, usability testing, and audits are taken into account. The wireframes show and clarify the proposed design solutions for the product's structure / information architecture, user interface layout, interaction design, and user flow.
Intentionally omitting visual design components such as color, typography, and graphics allows to:
- Focus first on the product's usability
- Avoid stakeholders getting "distracted" and polarized by opinions on aesthetic
- Save time and quickly iterate to reach the best design solution
User Research / Survey
An online survey to reach existing or potential users of the product, with a report that highlights the insights gained. The survey’s objectives are defined with the stakeholders. The survey’s questions then cover the objectives, and the answers provide insights that are actionable and testable. The survey focuses on uncovering pain points, needs, behaviors, motivations, attitudes, and abilities of the users. For each survey: - The appropriate question types, order, number, and skip-logic requirements are defined - The questions are fine-tuned to avoid bias and increase effectiveness
Videos of real people trying to complete a series of tasks interacting with your product, and written recommendations based on the videos’ analysis. The tasks are prepared in accordance with the stakeholders. To achieve the best results, and to avoid pitfalls that might skew the test results, the tasks: - Cover all the areas to be investigated - Provide test participants with a problem that simulates a natural interaction with the product - Are action-based, specific, and measurable. The process should be fast and iterative. 5 test participants are recruited for a maximum of 10 minutes each. After the first set, the test indication should be implemented, and the product tested again. These tests can also be conducted on mobile phones.