case study: social media managers survey

user research

Q1: Which socials do you use for your marketing activities?

(question type: sliders)

q1-chart

Q2: Which problems do you encounter in your marketing activities? (rank in order, the most important on top)

(question type: reorder)

q2-chart

A3: Increase engagement (50)
A7: Create fresh content (44)
A4: Create quality content (44)
A5: Identify influencers (39)
A1: Increase the number of followers (38)
A2: Obtain leads and customers data (36)
A6: Increase reach of posts (29)

Q3: Do you utilize services, software or platforms that help you with your marketing activities? Which ones?

(question type: open ended)

See Appendix OE1

Q4: Have you launched any social contests in the past 12 months?

(question type: radio buttons. with skip logic [SL])

q4-chart

A1: None (50.0%). [SL] → continue to Q5 (branch A)
A2: Yes, between 1 and 5 (20.0%). [SL] → continue to Q7 (branch B)
A3: Yes, between 6 and 10 (30.0%). [SL] → continue to Q7 (branch B)
A4: Yes, more than 10 (0.0%). [SL] → continue to Q7 (branch B)

Q5 (branch A): What impact do you think a social contest can have to:

(question type: sliders)

q5-chart

Increase the number of followers
No affect (0.0%) • Minor affect (20.0%) • Neutral (40.0%) • Moderate affect (40.0%) • Major affect (0.0%)

Obtain leads and customer data
No affect (0.0%) • Minor affect (0.0%) • Neutral (40.0%) • Moderate affect (20.0%) • Major affect (40.0%)

Increase engagement
No affect (0.0%) • Minor affect (20.0%) • Neutral (80.0%) • Moderate affect (0.0%) • Major affect (0.0%)

Q6 (branch A): Which socials would you utilize to launch a contest? (rank in order, the most likely on top)

(question type: reorder)

q6-chart

Q7 (branch B): Which socials have you utilized to launch the contests?

(question type: checkboxes)

q7-chart

Q8 (branch B): What impact had the social contests to:

(question type: sliders)

q8-chart

Increase the number of followers
No affect (0.0%) • Minor affect (0.0%) • Neutral (0.0%) • Moderate affect (40.0%) • Major affect (60.0%)

Obtain leads and customer data
No affect (0.0%) • Minor affect (0.0%) • Neutral (0.0%) • Moderate affect (40.0%) • Major affect (60.0%)

Increase engagement
No affect (0.0%) • Minor affect (20.0%) • Neutral (20.0%) • Moderate affect (60.0%) • Major affect (0.0%)

Q9 (branch B): Which difficulties have you encountered in the social contests’ preparation, management, and results evaluation?

(question type: open ended)

See Appendix OE2

Notes

Question types
• radio buttons: single choice question
• checkboxes: multiple choice question
• combobox: single choice question (drop-down menu)
• open ended: open ended question
• sliders: rating of items on the same scale
• reorder: items comparison by rank order

About this survey
skip logic: yes, 2 branches.
total number of questions:
• branch A: 6 questions (1 open ended)
• branch B: 7 questions (2 open ended)